By: Avery Pelletier
At its core, public relations is about building relationships - connections that create value, foster understanding and lead to mutual growth. At Bluestone Communications, this belief shapes not only how we approach our work but also how we collaborate with the organizations we represent.
Partnering with Bluestone Communications involves joining a team that views PR as more than just strategic messaging or media outreach. We focus on creating meaningful interactions that benefit both your organization and the people behind the work - our student practitioners. It’s a partnership that goes beyond the typical client-agency relationship and offers an opportunity for mutual investment and shared success.
A Collaborative Approach with Shared Benefits
Bluestone Communications is the student-led public relations firm of James Madison University, located in Harrisonburg, Virginia. Bluestone actively prepares students for careers in PR and strategic communication. Under faculty guidance, our teams work with real clients in the Shenandoah Valley providing services like media relations, event planning, content development and social media strategy. Our work is rooted in extensive research and is driven by a genuine passion to deliver quality outcomes.
By choosing to work with Bluestone, you are offering students the chance to engage in a professional setting where they can apply and refine their skills. At the same time, your organization benefits from their fresh perspectives, creative thinking and commitment to learning. Bluestone Communications is a collaborative environment where both clients and students gain valuable experience; whether it’s through an expanded network, enhanced communication tools or the satisfaction of contributing to someone’s professional development.
Public Relations is About Relationships… So Are We
One of the most fulfilling aspects of public relations is its focus on building connections that stand the test of time. Whether fostering goodwill with your audiences or creating opportunities for your organization, the process is grounded in trust and mutual benefit.
This mindset informs how we work with our clients. We prioritize listening and understanding specific goals, collaborating to develop strategies that reflect values and vision. And while our students are learning the craft of public relations, they are also learning the importance of strong, respectful client relationships. This experience shapes them as future professionals and offers your organization a role in their growth.
Investing in the next generation of communicators
Working with Bluestone Communications is not only a chance to advance your organization's efforts - it’s also an investment in the future of the PR field. The students you collaborate with are developing the skills and perspectives they will carry into their careers. Your involvement helps bridge the gap between the classroom and the professional world, offering invaluable hands-on experience.
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